Affiliate Disclosure

1. Why this page exists

The United States Federal Trade Commission requires publishers to disclose financial relationships with the brands they review in a clear and conspicuous way. The relevant rule is 16 CFR Part 255, the FTC Endorsement Guides; you can read the full text on the FTC business guidance page. Equivalent rules apply in the UK (CMA guidance on online endorsements), the EU (UCPD 2005/29/EC), Canada (Competition Bureau), and Australia (ACCC).

This page is our long-form disclosure. The short-form disclosure appears next to every "Visit Casino" button, in every page footer, and in the rel attribute of every outbound affiliate link. We update this page within 7 days of any change to our commercial model.

2. How affiliate commissions work

When you click a "Visit Casino" link on our site, a referral parameter is added to the destination URL. If you sign up at that casino and meet the casino's qualifying event, the casino pays us a commission. The commission comes out of the casino's marketing budget, not from your deposit or bonus. We never see your real name, deposit amount, wagering history, or wallet address; we receive only a monthly aggregate report from each affiliate program.

The qualifying event depends on the casino. Some programs pay on first deposit, some on first wager, some on a 30-day net-revenue calculation. We earn nothing if you never deposit; we earn nothing if you deposit and immediately withdraw without playing. The system is designed so that operators only pay for engaged players, which incentivizes us to recommend casinos that engaged players actually enjoy.

3. Commission structures we work with

Casino affiliate programs typically pay through one of a few standard structures. Here is what each one means and how it works, without publishing our exact income mix, which is commercially sensitive and not necessary for the disclosure to be meaningful.

3.1 Revenue share

Revenue share, often abbreviated "RevShare", pays a percentage of the casino's net gaming revenue from referred players. The commission is typically calculated monthly: gross gaming revenue minus bonuses, minus chargebacks, minus payment processing fees, multiplied by the agreed percentage. RevShare pays for the lifetime of the referred account, which can be years. This is our primary revenue structure.

3.2 Cost per acquisition

Cost per acquisition, "CPA", pays a flat fee per qualifying deposit. Rates vary by operator, the player's deposit profile, and geography. CPA is front-loaded — we get paid once and never again for that player.

3.3 Hybrid (CPA plus reduced RevShare)

Hybrid plans combine a smaller CPA payment with a lower-percentage RevShare. This structure gives some up-front cash flow plus a long tail of recurring income.

3.4 Sub-affiliate referrals

If another publisher signs up under our publisher account, we receive a small share of their commissions for a limited period. This is a minor line item and it does not influence any review.

4. How commissions do NOT bias our reviews

This is the section that deserves the most scrutiny. We have 5 structural commitments that constrain our editorial decisions, plus one piece of public evidence anyone can verify.

4.1 Same 25-point methodology applied to every operator

Every casino, recommended or not, is scored on the same 25 criteria with the same weights. The methodology is published at /methodology in full. We do not score higher-commission operators better; the audit trail is internal and reviewed quarterly. Our editorial staff is paid a flat salary and a discretionary bonus that depends on traffic and accuracy, not on commission revenue from any specific operator.

4.2 We publish negative findings even at revenue cost

Every review has a "Misses" section that lists real weaknesses. If a casino refuses to disclose its KYC threshold, refuses to support a popular cryptocurrency, has a Trustpilot rating below 3.5 stars, or has had a payment dispute in the last 90 days, we say so. This costs us measurable affiliate revenue because some readers walk away after reading the Misses. We accept that cost; reader trust is a longer asset.

4.3 We blacklist operators publicly

Our sites-to-avoid page lists operators we refuse to promote, with reason codes and evidence dates. We decline commission offers from operators that fail our methodology gates, regardless of the rate offered. The blacklist is the cleanest, public, falsifiable proof that we will leave money on the table.

4.4 Commission rates are not disclosed per-operator

We deliberately do not publish our exact commission rate for each casino. Some readers might try to game the rankings by inference; others might assume the highest-paying casino is the one we promote hardest, which would be incorrect. The structural explanation in section 3 is enough for accountability without enabling reverse-engineering.

4.5 Editorial firewall

Our business-development team negotiates affiliate contracts. Our editorial team writes reviews. The two teams meet only at a monthly all-hands; no business-development staff member reviews or edits a draft. Reviewers are not told the commission rate for the operator they are scoring. This is the same firewall that Consumer Reports has used for decades.

5. Why some popular casinos are NOT on our site

Several casinos with large mainstream profiles do not appear in our recommendations. In each case the operator failed our methodology, often despite offering high commission rates. The full blacklist of operators to avoid includes the reason code per entry. Common reasons:

• Withdrawal-blocking pattern: more than 3 verified complaints in 90 days about delayed or refused payouts
• License revocation or lapse without renewal
• KYC abuse: applying intrusive KYC after a winning streak rather than at signup
• Fake reviews: paid review-volume buying, identified via timestamp clusters on Trustpilot
• Bonus terms violation: max-win caps hidden until the player attempts withdrawal
• Sanction risk: parent company on a national regulatory blacklist

A casino can be removed from the blacklist if the issue is resolved with documented evidence, if ownership changes and the new operator demonstrates 90 days of compliance, or if the regulatory restriction lifts. Removal is rare.

6. What you should know as a reader

The disclosure is for our benefit and yours. From your side, the practical implications are limited.

• You pay no extra cost for using our affiliate links. The commission comes out of the casino's marketing budget.
• You often get better terms via our affiliate links than via direct signup, because many casinos provide affiliate-exclusive bonuses or higher first-deposit matches.
• If you prefer not to support us, you can navigate to any casino directly via your browser. We will not be offended.
• You can install an ad-blocker or use the rel attribute on the link to see exactly what we earn from. Hovering over any "Visit Casino" button shows our /go/ redirector before resolving.

7. What we will NOT do, ever

The following are absolute lines we have never crossed and will never cross. If you find evidence we have, write to the contact form with the receipts; we will publish a public correction within 48 hours.

• We will not take payment for inclusion in our top-15 ranked list
• We will not take payment to remove a documented negative finding
• We will not take payment to omit a "Misses" entry
• We will not take payment to delay an adverse re-review
• We will not take payment to remove an operator from the blacklist
• We will not disclose individual reader sign-up data to any casino beyond standard affiliate tracking
• We will not allow a casino to write or edit its own review

8. How to verify our independence yourself

Trust requires evidence. Here are a few ways you can audit us yourself.

1. Visit the blacklist page and confirm that several mainstream operators are listed as refused. Cross-check with the operator's own affiliate program to see what they offer publishers; the gap between offer and outcome is the proof.
2. Read the 25-point methodology and verify that every weight is stated in advance. Score any casino yourself and compare to our published verdict.
3. Search for our negative findings in any specific review: every recommended casino has a "Misses" section with at least 3 documented weaknesses.
4. File a complaint via AskGamblers or Casino.Guru if a recommended operator mistreats you, then send the complaint reference to our contact form. We investigate every reader complaint and re-score the operator if the report holds up.

9. Frequently asked questions

9.1 Do you write fake reviews?

No. Every review is signed by a named editor, every claim is sourced, and every change is logged in an internal version history. We do not generate reviews with AI without human editing, do not buy positive reviews on Trustpilot for ourselves, and do not coordinate review timing with casino marketing teams.

9.2 Why is your top-15 list different from other affiliates' top-15?

Other affiliate sites often rank by commission rate disguised as objective scoring. Our 25-point methodology weights license quality, payout speed, dispute resolution, and game certification by independent labs such as iTechLabs far more heavily than promotional generosity. The result is a list that often differs from the loud-marketing list.

9.3 How much do you earn per year?

We do not publish exact revenue figures. The aggregate ranges in section 3 are sufficient for accountability while preserving our commercial negotiating position. We pay all applicable taxes in our jurisdiction and we maintain audited financial records.

9.4 Can a casino sponsor a positive review?

No. We do not run sponsored reviews and we do not accept gifts, trips, or hospitality from operators. If a casino sends a press release we may use a single quote with attribution; we never use casino-written copy as the body of a review.

9.5 What happens to commissions if a player complains?

If a reader complains and the complaint is validated, we waive the commission for that player and re-investigate the operator. Patterns of complaint trigger the re-score process described in section 8.

10. Related reading

Pair this page with our 25-point methodology, our about page for the editorial team, our blacklist of operators, our privacy policy, and our terms of use. Together they form the complete trust framework of the site.

This disclosure complies with the Federal Trade Commission guidelines on endorsements (16 CFR Part 255), the UK Competition and Markets Authority guidance on online reviews and endorsements, the EU Unfair Commercial Practices Directive (2005/29/EC), the Canadian Competition Bureau's deceptive marketing provisions, and the Australian Consumer Law administered by the ACCC. Last reviewed by our compliance counsel on September 9, 2026.

11. How commissions actually flow

The mechanics behind affiliate commissions are simple in principle. When you click a "Visit Casino" link, you pass through our /go/ redirector, which appends a referral parameter before forwarding you to the operator's domain. The operator's affiliate platform reads that parameter and a tracking cookie on their own domain, attributing any qualifying event (deposit, wager, net revenue threshold) to our publisher account. Payments arrive on a schedule set by each operator's affiliate program.

Affiliate networks and tracking pixels

Depending on the operator, we work through third-party affiliate platforms or, for larger operators, directly with an in-house affiliate program. Tracking pixels fire only after you reach the operator's domain; we set no third-party cookies on our own pages, and the /go/ redirector does not transmit your IP to the operator. The session cookie the operator sets is theirs alone; our visibility ends the moment you leave our domain. This separation is one reason we never offer "deposit insurance" or other promotions that require us to see your transaction history.

Attribution windows and payment cadence

Attribution windows and payment cadence vary by operator and by commission structure — CPA-only deals tend to use shorter attribution windows, while RevShare deals typically track referred accounts for as long as they stay active. We do not publish a per-operator table of these terms, for the same reason described in section 4.4.